Access2Sales uses mix strategies based partially on the Judo Strategy to successfully bring your products and services to market.

Why do some companies succeed in defeating stronger rivals, while others fail? This is a question that sooner or later all ambitious competitors must face. Whether you're a tiny start-up taking on industry giants or a giant moving into markets dominated by powerful incumbents, the basic problem remains the same: How do you compete with opponents who have size, strength and history on their side?

The answer lies in a simple but powerful lesson: rather than oppose strength to strength, successful challengers use their opponents' size and power to bring them down. This is the message at the heart of Judo Strategy. Based on extensive research by Harvard Business School professor David Yoffie and research associate Mary Kwak, Judo Strategy introduces a ground-breaking approach to competition that shows companies how to win against imposing odds.  

Competition on the Internet is breaking down industry barriers and creating fierce battles between industry giants and small-scale start-ups. The Netscape-Microsoft battles show how start-ups can avoid those conflicts by moving quickly to uncontested ground and, when that's no longer possible, by turning the strengths of dominant players against them.

Professor David Yoffie's address at Stanford

David B. Yoffie's Biography

---

The Five Competitive Forces That Shape Strategy

Professor Michael E. Porter, Harvard University

Michael E. Porter's Biography